What’s the difference between a good business pitch and a great one? There are a handful of differences, but the most important difference is that “just good” pitches don’t work. “Good” pitches are status quo and therefore, they rarely get results. On the other hand, “great” business pitches convince, compel and leave a lasting impression. Great pitches are clear, concise and focus on the customer perspective. While it will take some time and effort to accomplish, learning to craft a “great” pitch can make all the difference in getting the right people to believe in your business.
