Business
New Store Brings Beauty and Smiles to Downtown Warrenton
Paulette Burton wants to satisfy the beauty and personal needs of her customers with Sweetie’s Beauty Supply and Smiles.
A ceremonious cheer and applause could be heard over a block away when Paulette Burton flipped the open sign on the door of her anticipated store, Sweetie’s Beauty Supply and Smiles located in downtown Warrenton.
A long-desired retail store in the area, she is eager to satisfy the beauty needs of enthusiasts who no longer wish to travel to neighboring counties for quality hair care products.
Currently lining her shelves are the traditional items you would find in a beauty supply store: wigs, weaves, hair conditioners, hair dye, brushes, and in her display case, beard kits for the fellas who wish to keep their facial hair soft and maintained.
Burton calls Sweetie’s a “community store,” and she emphasizes her point by including two boards in her store that allows customers to write suggestions, product recommendations and to provide feedback.
Before opening her doors in Warrenton, the Washington DC native’s entrepreneurial pursuit had already garnered a reputation.
A buzz, you can say around what else she would be selling in her store.
Originally located in Norlina before becoming mobile, her store concept left some local residents… “concerned.”
Upon walking in, one would immediately notice a bold red curtain with black drapes in the back of the store. A forbidden area to anyone under the age of 21, behind the curtain is where the “Smiles” in her business name comes into play.
Geared towards a “mature” market, customers looking to kick their behind closed doors action up a notch can find massage oils, romance kits, s*x toys, and more on the shelves in the enclosed area.
Long before her grand opening on a Sunday afternoon that also included a celebratory champagne toast, Burton was visited by local officials. She stated that they informed her as long as those select products were kept hidden from younger eyes, she would be in compliance with local regulations.
So, with that being said, if you find yourself searching for a wig to switch up your look or want to spice up an evening at home (or both), be sure to stop by one of the most unique shops in Warren County history, Sweetie’s Beauty Supply and Smiles.
Sweetie’s Beauty Supply and Smiles is located on 220 S Main Street in Warrenton, NC. Store hours are Tuesday – Sunday, from 3:30-7:30pm. The store website is https://SmilesandSweetiesBeautySupply.com and for updates on new products and more, follow the store on Facebook and Instagram.
Check out photos from the Sweeties’ Beauty Supply and Smiles Grand Opening below:
